⚑ South Africa's First Fuel Fast Lane

Never Wait at
the Pump Again

Shesha is a VIP Fast Lane system that lets you pay for fuel without ever rolling down your window. Faster. Safer. Zero friction.

No spam. Just your early access invite when we launch.

400+
Drivers Targeted for KZN Pilot
714M
Annual SA Fuel Stops
~3min
Avg. Payment Friction
02 β€” Founder Pitch

Watch the 60-Second Pitch.

Built by Hlombe Madolwana

The Problem

The petrol station hasn't changed in 30 years. You have.

πŸ•
N3 Holiday & Month-End Queues

Hitting the big garages right before you jump on the N2 or N3, or sitting in the normal month-end rush. You end up sitting there for 15 minutes just waiting for an open pump.

πŸŒ™
Stationary at the Pump

Parking at the pump, rolling down your window, and just sitting there stationary, waiting with your bank card in your hand. We all know how things can be in SAβ€”it leaves you too vulnerable.

πŸ’³
Card Skimming Risk

Petrol stations are among the most targeted locations for card skimming devices. Every tap puts your bank details at risk on a stranger's machine.

πŸ“‘
Unreliable Machines

"Sorry, the machine is offline." Network timeouts. Reboots. The awkward wait while the attendant tries again. Three times.

Your tag does the talking. You just drive.

01
Link Your Account

Set up your Shesha profile once. Choose your fuel type, default fill amount, and link your bank via Open Banking β€” no card needed.

β†’
02
Pull Into the Fast Lane

Spot the Shesha Fast Lane β€” no queue. Your e-tag scans automatically the moment you pull in. The attendant sees your order on the pump screen.

β†’
03
Fuel & Go

The attendant fills up. Payment clears in the background. No window. No wallet. No waiting. You drive off before anyone else has finished tapping their PIN.

Security is not a feature. It's the foundation.

  • Window stays up. Always.

    No opening your car. No handing over a card. No exposing yourself or your passengers at night.

  • Bank card never leaves your pocket

    Shesha uses Open Banking β€” a direct, tokenized connection to your account. No physical card involved, no skimming risk.

  • Pre-authorisation before a single drop

    Like Uber, Shesha pre-authorises your account before the pump unlocks. Declined? You're redirected to a standard pump. No fuel lost, ever.

67%

of SA drivers report feeling unsafe paying at the pump at night.*

Safety Concern at Night Fills 67%
Experienced a Payment Delay 82%
Would Use a Faster Lane 91%

* Based on early-stage market research surveys. Data collection ongoing.

The Fast Lane
is yours.

Be first in line when Shesha launches. Sign up for early access β€” limited spots per city.

Available first in Durban Β· Cape Town Β· Johannesburg Β· East London